PRODUCT MANAGEMENT CATALYST
Our Expertise
IMPULSIONS is a consulting company specializing in digital product management founded by Mathieu Lampron in 2024. Mathieu is the main product management consultant and relies on a network of hand-picked expert partners for complex projects that go beyond product management.
MATHIEU LAMPRON
PRODUCT MANAGEMENT CONSULTANT
For more than 15 years, Mathieu has developed solid and rich experience in digital product management at both the strategic and tactical levels. His in-depth knowledge of operational issues, coupled with his diversified experience in various executive positions, allows him to vary approaches according to the real needs of his clients. Over the years, Mathieu has successfully developed innovative products and high-performance teams in the health, SaaS, e-commerce and gaming sectors, both for consumers (D2C) and business to business (B2B).
Expert Partners Network
To generate the expected impact, digital product management cannot exist in isolation from other business components. Technology, finance, sales or marketing are always closely linked to the design, delivery and operation of a successful product. IMPULSION is fortunate to be able to rely on a network of exceptional expert partners providing valuable expertise and guaranteeing a true 360-degree view for the realization of your projects.
Technology Expert
GUILLAUME ROY
Guillaume Roy offers CTO-on-demand services to startups and SMBs. He provides an independent technology-savvy perspective to executives and leads teams to better sell, ship and scale.
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Guillaume possesses a diverse experience pool having worked with more than 30 organisations of all sizes, from seed startups to Fortune 50 giants. The lessons learned through this unique track record allow him to guide his customers towards true north.
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These achievements are underpinned by over 15 years of hands-on software development and team management for household names such as Ubisoft and Microsoft.
Today Guillaume is a mentor for startups of Canada’s largest seed venture fund and enjoys addressing the new graduates of Canada’s leading coding bootcamp.
Business Development and Sales Expert
MARCELO SOUHAMI
Marcelo Souhami is a distinguished sales leader in the enterprise B2B/B2B2C software realm. Renowned for his tenacity and technical acumen, Marcelo excels in uncovering and penetrating previously untapped markets. With a unique blend of managerial, sales, and technical expertise, he drives strategic planning, team and pipeline development, and effective channel management initiatives.
Marcelo's international background and fluency in multiple languages enhance his ability to understand diverse markets, making him a sought-after mentor. His approach to the art and science of complex sales involves strong process implementation, start-with-why team member motivation, and psychology based understanding of human persuasion and buying patterns.
His journey, including IBM and SAP and several startups, exemplifies a commitment to innovation, team empowerment, and exceptional sales leadership.
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Marketing Expert
NICK CLEMENTS
Nick Clements, a visionary marketing leader, inspires high-performing, multi-disciplinary teams to craft impactful marketing solutions. With over 20 years of experience, Nick's passion lies in merging product and marketing, blending innovation with data-driven insights.
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Starting in the creative department, Nick created compelling campaigns for renowned brands like Disney and Vodafone. He led internationally acclaimed projects for brands such as S.A.F.E and Stella Artois, earning recognition for his creative prowess.
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In 2008, Nick joined the Walt Disney Company as the Director of Brand Marketing for Club Penguin, expanding its global presence to over 170 countries and 5 languages, with over 300 million accounts.
Today, as the founder of The Brand Department, Nick applies his expertise to assist partners like Carbon Counts, Starlink, Lingokids, and The Rise in launching successful brands and marketing programs globally. His journey epitomizes a relentless pursuit of excellence, fusing creativity with strategic marketing to drive meaningful impact.
Finance and Entrepreneurship Expert
LUC VINCENT
Luc Vincent, a financial expert, serial entrepreneur, and investor, has attained success in various domains including financial modeling, recruitment, and online publication.
Over the years, Luc participated in the founding of four professional services firms and actively contributed as CFO and president to the birth and growth of multiple B2B and B2C startups.
Thanks to the diversity and quality of his professional background, he excels as an advisor in various aspects of business strategy, from nurturing the growth of a young startup to executing long-term plans, managing acquisitions, and orchestrating exits.